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Monday, February 9, 2026

26th February 2025 – Newsletter

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What is B2B Sales? Definition, Process & Techniques

B2B selling presents unique challenges. Deal cycles are longer, there are more stakeholders involved in the decision-making process, and sellers are expected to have...

Sarah Fox – Getting the Team Aligned on Key Deal Aspects (4/5)

A deal’s success isn’t just about closing—it’s about ensuring customer aims are met and risks are managed. Without team alignment, deals can unravel due...

How to grow your sales by trying new things

Like everything else, Sales continues to modernise. So, it’s important to try new things, so you don’t get left behind. As Albert Einstein once...
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