25th September 2024 – Newsletter

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A lot of sales conversations begin with a prospect by sharing company, product or service, or personal information. However, exceptions aside, leading with any...

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Ben Purton and Ellie Salicetti engage in a detailed discussion about the role of AI in sales enablement. They explore various strategies and methodologies...

Discovery Call Disasters: 7 Deadly Sins to Avoid

At the National Sales Conference the importance of the 'Discovery Call' in the sales process was explained. Quite simply, because it can make or...
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