8th September 2022 – Newsletter

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Using Sales Data for Better Prospecting

Data is the new gold in the digital age. Therefore, for sales professionals, utilising data can result in big improvements in identifying target accounts,...

How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

The AI Hiring Trap: Why 65% of Managers Struggle to Verify Candidate Skills

New research from Robert Half shows that AI-generated CVs are making hiring more complex. Learn how employers are adapting to the rise of automated applications.
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