8th June 2023 – Newsletter

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Francisco Mahfuz – How to tell elevator stories, not pitches!

In this Sales Toolkit, Francisco Mahfuz shares his insights on how to create an effective elevator story. He emphasizes the importance of crafting a...

Sales Autopsy: Why “Budget Issues” Are Often a Sales Stakeholder Gap

Think the deal died because of a frozen budget? Think again. Discover how misidentifying the economic buyer and outsourcing stakeholder management kills enterprise deals

Kerry Cunningham – Close More Deals with Buyer’s Market Research

How many times have you heard or read over the last few years “The b2b buyer behaviour has changed”, “Buyers want to self-serve and...
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