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Sunday, January 25, 2026

8th January 2025 – Newsletter

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How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

Salesforce and Google Cloud have expanded their strategic partnership. The latest collaboration aims to provide businesses with a greater degree of flexibility in how...

Warm Calling: What Is It, and How Can You Boost Your Sales?

Cold calling is regarded as the traditional type of selling. It’s the kind of calling every salesperson needs to be able to do, but...
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