8th January 2025 – Newsletter

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The Alignment Myth: Why It’s Time to Bin Sales and Marketing Silos

B2B expert Scott Addington breaks down the sales and marketing alignment myth, offering four clear rules to build a single, unified go-to-market team.

Dear Growth Guru, is the ‘Right to Switch Off’ the death of the hungry sales culture?

The UK's new "Right to Switch Off" law is a major shift for sales and professional services. The Growth Guru explains why rest is your new competitive advantage.

Dear Growth Guru: Building AI on Messy Data Foundations

A commercial operations leader faces a willing team but messy legacy data. The Growth Guru shares a 3-step action plan to fix data foundations for AI.
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