8th January 2025 – Newsletter

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Dear Growth Guru… My Reps Are Scared of the ‘Robot’ in the Room

Are your veteran MedTech reps revolting against new AI tools? The Growth Guru explains the "Iron Man" approach to shifting from automation to augmentation.

6 Reasons Why Sales Training Often Fails

Before finally inventing the lightbulb, Thomas Edison once said, “I’ve not failed. I’ve just found 10,000 ways that won’t work.” Sales trainers were in a...

Sarah Fox – Getting the Team Aligned on Key Deal Aspects (4/5)

A deal’s success isn’t just about closing—it’s about ensuring customer aims are met and risks are managed. Without team alignment, deals can unravel due...
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