8th January 2025 – Newsletter

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What is sales enablement, and why is it important?

Working in sales is a tricky business. Every salesperson, in every industry and company size, needs to take into account the various stages of...
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Volker Ballueder – Leading with Presence, Not Pressure

Pressure doesn’t start in the meeting. It starts before you join, when your mind is ten steps ahead, your inbox is on fire, and...

How a German Chemicals Giant Drove Revenue Growth with Digital Transformation

German specialty chemicals leader CHT Group has adopted SugarCRM's platform to transform its global sales operations. This case study is a useful blueprint for...
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