8th January 2025 – Newsletter

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Sales Autopsy: Why “Budget Issues” Are Often a Sales Stakeholder Gap

Think the deal died because of a frozen budget? Think again. Discover how misidentifying the economic buyer and outsourcing stakeholder management kills enterprise deals

The Great CRM Reset: SugarCRM Rebrands to SugarAI

SugarCRM rebrands to SugarAI. CEO David Roberts explains why CRM must move from "dashboards to direction" to help sellers sell.
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Richard Langham – Tips For a Good Night’s Sleep

In this sales toolkit video, Richard Langham shares valuable insights on how to achieve a good night's sleep. As an experienced sales professional, he...
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