7th July 2022 – Newsletter

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What is B2B Sales? Definition, Process & Techniques

B2B selling presents unique challenges. Deal cycles are longer, there are more stakeholders involved in the decision-making process, and sellers are expected to have...

Sales desperation: 4 fails to evade

There's nothing worse than desperation seeping into sales. The outcomes are very frequently unfavourable. That's because desperation, along with being a major turn-off for...
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