4th October 2023 – Newsletter

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Francisco Mahfuz – How to tell elevator stories, not pitches!

In this Sales Toolkit, Francisco Mahfuz shares his insights on how to create an effective elevator story. He emphasizes the importance of crafting a...

MHiS – Prioritising Mental Health

In today’s rapidly evolving workplace, the balance between productivity and well-being has never been more important. As businesses adapt to post-pandemic realities, the concept...

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa.  The...
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