3rd July 2024 – Newsletter

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The Alignment Myth: Why It’s Time to Bin Sales and Marketing Silos

B2B expert Scott Addington breaks down the sales and marketing alignment myth, offering four clear rules to build a single, unified go-to-market team.

Tim Gale – Leveraging Technology and AI for Sales Success

In this Sales Toolkit, Tim Gale from SugarCRM, emphasises the importance of embracing technology to enhance sales conversations, win more business, and better serve customers...

Negative Feedback? How to strip out the helpful from the unhelpful

Negative Feedback? How to strip out the helpful from the unhelpful Some people take honesty way too far! They pride themselves on saying it how...
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