3rd April 2024 – Newsletter

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The Alignment Myth: Why It’s Time to Bin Sales and Marketing Silos

B2B expert Scott Addington breaks down the sales and marketing alignment myth, offering four clear rules to build a single, unified go-to-market team.

Sarah Fox – Spotting and Fixing Common Contract Roadblocks (2/5)

A smooth contract process depends on clear scope and proactive communication—without them, deals face delays, disputes, and dissatisfaction. In this second episode of the Smooth...

15 Open-Ended Sales Questions to Try

Broad, open-ended sales questions are great for helping you find out what's going on in your prospects' head. You want to be known for...
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