3rd April 2024 – Newsletter

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Using Sales Data for Better Prospecting

Data is the new gold in the digital age. Therefore, for sales professionals, utilising data can result in big improvements in identifying target accounts,...

Morag Lucey – Growing Sales, Transforming lives

Profit and purpose, are the two mutually exclusive? Many would say yes, however, there are an increasing number of organisations that go the extra mile...

Dear Growth Guru… My Reps Are Scared of the ‘Robot’ in the Room

Are your veteran MedTech reps revolting against new AI tools? The Growth Guru explains the "Iron Man" approach to shifting from automation to augmentation.
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