2nd October 2024 – Newsletter

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Spencer George – Enabling a Go-To-Market Strategy

A successful go-to-market (GTM) strategy involves a number of Teams synchronizing their energies and efforts.  However, it is often the case that disconnects occur between...

Sarah Fox – Getting the Team Aligned on Key Deal Aspects (4/5)

A deal’s success isn’t just about closing—it’s about ensuring customer aims are met and risks are managed. Without team alignment, deals can unravel due...

The “Flawless” Pilot that Stayed a Pilot

Why do successful pilots fail to turn into orders? This Sales Autopsy dissects the "Value Translation Failure" that kills £250k engineering deals.
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