26th February 2025 – Newsletter

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SaaS in 2026: A Tale of Two Realities – Explosive Growth vs. The “SaaS-pocalypse”

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David Hyner – MASSIVE GOALS

In this Sales Toolkit, David emphasizes the importance of why setting specific, measurable, achievable, relevant, and time-bound (SMART) goals don't work as well as...

Tom Pisello – Using ROI to Align Buyer Expectations with Seller Performance

It is a weird world where both a buyer and seller are frustrated with the same sales process.   45% of Buyers feel Sellers are unable...
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