26 March 2025 – Newsletter

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How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

Mind the Customer Experience Gap

“A time of great change is also a time of great opportunity.” Jennifer O’Neill, Director of Global Sales Enablement at Medallia, got it right during...

Karen Green – 3 Top Tips to Use LinkedIn to Get to Know Your Buyer Better

Getting to know your buyer, BEFORE you start selling is the key to sale success. Once you know their personality, their generation and their...
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