25th August 2022 – Newsletter

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Connect Sales Training With Your Core Sales Strategies

At many organizations today, there is a disconnect between the ongoing sales training and enablement activities and the Sales Strategies. For example, while the company seeks...

What Sales Leaders REALLY Need From Marketing

B2B marketing expert and creator of the bang average marketing newsletter, Scott Addington, reveals why the traditional lead-generation playbook is broken, and explains what sales leaders actually want from their marketing counterparts to drive real commercial growth.

Volker Ballueder – Beyond Targets (2/5)

As year-end approaches, many teams fixate on who hit target and who fell short, as though those numbers alone tell the full story. But...
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