23 April 2025 – Newsletter

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The Steps to Write a Great Sales Script

While the best salespeople never read from a sales script, it can be really beneficial in improving results and prepping for awkward questions. In...

The £100m Milestone: How Bristol’s Avon Group Built a 45-Year Legacy of Disciplined Growth

Bristol’s Avon Group celebrates 45 years by targeting £100m in sales. Discover their strategy of financial prudence, 90% staff retention, and 6S operational excellence.

How to Increase the Perception of the Salesperson

Ask anyone who doesn’t work in sales for their perception of salespeople, and it’s more than likely to be a negative response: Pushy, irritating,...
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