21st December 2023 – Newsletter

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Importance of a 5-Step Sales Strategy Framework

Adopting a sound Sales Strategy framework is vital to improving your conversion rates, which impacts your bottom line. Use this step-by-step guide to building...

Sales Autopsy: Why AI Storytelling Gaps are Killing Sales

A deep dive into a failed £450k manufacturing deal. Discover why over-automation and seat-based pricing are the "silent killers" of sales in 2026.

Volker Ballueder – Boundaries are Leadership Skills

Boundaries get treated like a personal preference, but in reality, they’re a leadership skill. Without them, you don’t become more committed… you become more...
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