21st December 2023 – Newsletter

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What Sales Leaders REALLY Need From Marketing

B2B marketing expert and creator of the bang average marketing newsletter, Scott Addington, reveals why the traditional lead-generation playbook is broken, and explains what sales leaders actually want from their marketing counterparts to drive real commercial growth.

How To Get More Sales Referrals

Sales Referrals are vitally important to success. In fact, according to Harvard Business Review, 9 in 10 buying decisions involve peer recommendations. Additionally, according...

Getting Back to the Workplace: How to Prepare

Pandemic and remote working fatigue is in full swing for everyone, and a degree of normalcy will be a welcome sight. With the return...
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