1st November 2023 – Newsletter

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Importance of a 5-Step Sales Strategy Framework

Adopting a sound Sales Strategy framework is vital to improving your conversion rates, which impacts your bottom line. Use this step-by-step guide to building...

Sales Autopsy: Why AI Storytelling Gaps are Killing Sales

A deep dive into a failed £450k manufacturing deal. Discover why over-automation and seat-based pricing are the "silent killers" of sales in 2026.

Sales Autopsy: Why “Budget Issues” Are Often a Sales Stakeholder Gap

Think the deal died because of a frozen budget? Think again. Discover how misidentifying the economic buyer and outsourcing stakeholder management kills enterprise deals
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