1st November 2023 – Newsletter

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Sales Autopsy: Why “Budget Issues” Are Often a Sales Stakeholder Gap

Think the deal died because of a frozen budget? Think again. Discover how misidentifying the economic buyer and outsourcing stakeholder management kills enterprise deals

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

Salesforce and Google Cloud have expanded their strategic partnership. The latest collaboration aims to provide businesses with a greater degree of flexibility in how...

Beyond Products: Why Manufacturing’s Future Depends on People, Mindset, and Strategic Selling

Where Technical Excellence Meets Human Connection At Birmingham's Motorcycle Museum, the inaugural Manufacturing Revenue Growth Summit brought together over 120 sales professionals, technical leaders, and...
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