1st May 2024 – Newsletter

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Spencer George – Enabling a Go-To-Market Strategy

A successful go-to-market (GTM) strategy involves a number of Teams synchronizing their energies and efforts.  However, it is often the case that disconnects occur between...

The Difference Between Sales & Marketing Qualified Leads

Most businesses have their own process of passing a lead from marketing to sales. In sales and marketing terminology, this is known as the move between...

Raoul Monks – The Difference Between Average & High Performing Teams (Q&A)

With just 29% of salespeople hitting target in Q4 last year, and only 40% predicted to hit target this year, there is no doubt...
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