19th June 2024 – Newsletter

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Alan Morton – Converting Free to Paid by navigating to power

Are your team speaking to prospects with the power to buy? The “puppy dog close” is a technique where potential buyers get to try a...

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Businesses today have an onus on them to differentiate themselves amid the increasingly competitive industry landscape. As more and more businesses come and go...

Sarah Fox – The Power of Simplicity in Deals (5/5)

The most effective deals aren’t just well-structured—they’re simple, clear, and easy to navigate. When contracts and processes are streamlined, deals close faster, friction is...
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