19th June 2024 – Newsletter

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📑 Sales Autopsy: Why This £2m Chemical Deal Hit the “Savings Wall”

Why do deals fail when the budget is there? Explore this sales autopsy on a major UK chemicals integration and the impact of workplace silence.

The Copper Crunch: Electronics Raw Materials Prices in 2026

With copper hitting $13,300 per tonne, electronics margins are under fire. Chris Withers of Zel Components explains how pin-for-pin alternatives can mitigate commodity volatility.

Kerry Cunningham – Close More Deals with Buyer’s Market Research

How many times have you heard or read over the last few years “The b2b buyer behaviour has changed”, “Buyers want to self-serve and...
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