19th June 2024 – Newsletter

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Morag Lucey – Growing Sales, Transforming lives

Profit and purpose, are the two mutually exclusive? Many would say yes, however, there are an increasing number of organisations that go the extra mile...
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Volker Ballueder – You can’t lead from empty

Sales culture can make exhaustion feel like a badge of honour, as if crawling into January depleted somehow proves commitment. But the truth most...

What is B2B Sales? Definition, Process & Techniques

B2B selling presents unique challenges. Deal cycles are longer, there are more stakeholders involved in the decision-making process, and sellers are expected to have...
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