19th February 2025 – Newsletter

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My Sales Team Arrives at the Finish Line… Only to Find the Race is Over

Is your sales team being sidelined by the "Invisible Buyer"? The Growth Guru explores why AI is rewriting the rules of manufacturing sales ahead of MACH 2026.

Sheevaun Thatcher – The Business of Enablement

In this Interview, Sheevaun discusses the importance of sales enablement and its impact on business success. She also explains that sales enablement is about...

MACH 2026: Batten & Allen Secures UK-First Bruderer Tech in £500k Deal

Batten & Allen becomes the first UK firm to invest in Bruderer’s BSTA 280-88-B3 high-speed press. This will fulfill major AI chip export orders.
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