19th February 2025 – Newsletter

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What is B2B Sales? Definition, Process & Techniques

B2B selling presents unique challenges. Deal cycles are longer, there are more stakeholders involved in the decision-making process, and sellers are expected to have...

Simon Hazeldine – Understand The Customer

In this Sales Toolkit from Simon Hazeldine, this is step 1 out of 3 in the account management process. In this video, Simon focuses...

Wendy McDougall – Scale a SaaS business in a crowded market

In today’s SaaS-saturated world, it is unusual for a new service to be launched into pure white space.  More likely, a new SaaS product will...
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