19th February 2025 – Newsletter

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📑 Sales Autopsy: Why This £2m Chemical Deal Hit the “Savings Wall”

Why do deals fail when the budget is there? Explore this sales autopsy on a major UK chemicals integration and the impact of workplace silence.

Kerry Cunningham – Close More Deals with Buyer’s Market Research

How many times have you heard or read over the last few years “The b2b buyer behaviour has changed”, “Buyers want to self-serve and...

Geoff Burch – Perils of positive thinking

In this Sales Toolkit, Geoff Burch shares his thoughts on the perils of positive thinking. Burch argues that the popular self-help mantra of positive thinking...
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