18th December 2024 – Newsletter

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Sarah Fox – How Contracts Drive Trust and Retain Customers (3/5)

Fair and transparent contract terms aren’t just legal necessities—they’re powerful tools for building trust, strengthening relationships, and driving customer loyalty. In this third episode of...

Sheevaun Thatcher – The Business of Enablement

In this Interview, Sheevaun discusses the importance of sales enablement and its impact on business success. She also explains that sales enablement is about...

What Sales Leaders REALLY Need From Marketing

B2B marketing expert and creator of the bang average marketing newsletter, Scott Addington, reveals why the traditional lead-generation playbook is broken, and explains what sales leaders actually want from their marketing counterparts to drive real commercial growth.
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