15th September 2022 – Newsletter

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How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa.  The...

Employee Appreciation Day: Why 2026 is a Make-or-Break Year for British Managers

1 in 3 UK workers are planning to quit in 2026. Discover the UK-specific data behind the ‘Recognition Crisis’ and how to close the employee appreciation gap.
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