15th November 2023 – Newsletter

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The Alignment Myth: Why It’s Time to Bin Sales and Marketing Silos

B2B expert Scott Addington breaks down the sales and marketing alignment myth, offering four clear rules to build a single, unified go-to-market team.

Andrew Pain – Imposter Syndrome

Imposter syndrome is a psychological pattern where an individual doubts their skills, accomplishments, and abilities, and feels like a fraud despite evidence of their...

Simon Hazeldine – SKILLSET (The 3 account management success drivers)

In this Sales Toolkit, Simon Hazeldine dives deeper into the essential skill set needed to succeed as an account manager. Building on the previous...
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