15th December 2022 – Newsletter

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How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

Why you need to do real-time sales

Customers today want information in real-time. They don’t expect to have to wait, particularly if they are ready to buy, and unwarranted cold calls...

Karen Green – 3 Top Tips to Use LinkedIn to Get to Know Your Buyer Better

Getting to know your buyer, BEFORE you start selling is the key to sale success. Once you know their personality, their generation and their...
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