Two weeks into Q2 and the pressure is already on. Targets are set, pipelines are being scrutinised and every big deal feels like it matters more than ever!
So here’s a question worth asking yourself this week: are you selling a solution your customer can control, or a system they have to serve?
Our latest Sales Autopsy dissects a £1.2M robotics deal that was all but won. Preferred bidder status, a flawless ROI forecast and a technically superior solution.
BUT… lost in a single boardroom moment because one question about ‘self-optimising AI’ didn’t get the right answer.
🔍 Sales Autopsy: The Plug-and-Play Paradox
👉 Read the full autopsy here
If you’re pitching for business with AI in it right now, this is essential reading for you!
Thanks!
Steve
So here’s a question worth asking yourself this week: are you selling a solution your customer can control, or a system they have to serve?
Our latest Sales Autopsy dissects a £1.2M robotics deal that was all but won. Preferred bidder status, a flawless ROI forecast and a technically superior solution.
BUT… lost in a single boardroom moment because one question about ‘self-optimising AI’ didn’t get the right answer.
🔍 Sales Autopsy: The Plug-and-Play Paradox
👉 Read the full autopsy here
If you’re pitching for business with AI in it right now, this is essential reading for you!
Thanks!
Steve
MACH 2026: Your Roadmap to Revenue Growth at the NEC
The countdown is almost over. Next week, MACH 2026 will take over the NEC. The Manufacturing Revenue Growth Summit is live at Stand 18-411, and we’ve curated some events specifically designed to help you move from “just another exhibitor” to a market leader. Here’s everything you need to know to make the most of your visit…
FIND OUT MORE ABOUT MACH →
The Revenue Audit: 4 Brutal Questions That Could Save Your Quarter
In 2026, many sales leaders are still managing in the rear-view mirror, tracking activity but missing what’s really killing deals. As Q2 begins, it’s time to audit your pipeline properly. If you want to avoid the “quicksand” that caught so many in Q1, ask yourself these four questions, and answer them honestly, before your next board meeting.
CONTINUE READING →
