13th December 2023 – Newsletter

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George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa.  The...

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The Christmas period is fast approaching, and for many salespeople, that is met with doom and gloom. Deals often get put on hold, contacts...

Sales Desperation: How Do You Avoid It?

When Desperation starts creeping into your sales technique, you’re in trouble. Desperation results in bad behaviours. And it’s not invisible. Prospects can sense it....
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