12th June 2024 – Newsletter

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Selling to different roles: Why build personas?

When there are different job roles within a company to sell to, it’s important to understand each one and the best ways to convert...

Simon Hazeldine – How to create an account plan (M.O.S.T.)

In this Sales Toolkit from Simon Hazeldine, learn how to create an effective account plan using the M.O.S.T. framework: Mission, Objectives, Strategies, and Tactics....

Myth Busting: Why Sales & Marketing Aren’t Merging

It is often claimed that the functions of sales and marketing are merging but, in reality, this couldn’t be further from the truth. However,...
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