12 March 2025 – Newsletter

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MACH 2026: Batten & Allen Secures UK-First Bruderer Tech in £500k Deal

Batten & Allen becomes the first UK firm to invest in Bruderer’s BSTA 280-88-B3 high-speed press. This will fulfill major AI chip export orders.

Sales Autopsy: The “Flawless” Pilot that Stayed a Pilot

Why do successful pilots fail to turn into orders? This Sales Autopsy dissects the "Value Translation Failure" that kills £250k engineering deals.

Oracle launches AI agents to transform B2B sales experience – What you need to know

Oracle has introduced a suite of artificial intelligence (AI)-powered tools to help sales teams create more meaningful engagements and accelerate sales processes. The announcement...
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