10th January 2024 – Newsletter

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Francisco Mahfuz – How to tell elevator stories, not pitches!

In this Sales Toolkit, Francisco Mahfuz shares his insights on how to create an effective elevator story. He emphasizes the importance of crafting a...

MACH 2026: Julie Holmes – Scaling Manufacturing Sales with AI

Discover Julie Holmes’ 20/60/20 framework for AI in manufacturing sales. Learn how to build a "second story" strategy and move beyond the rising floor.

Enablement Extracted – Amplify not Replace

In the second episode of Enablement Extracted, James discusses the recent success of their platform, Replicate, which has seen a surge in usage...
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