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MUST WATCH INTERVIEWS

Kerry Cunningham – Close More Deals with Buyer’s Market Research

How many times have you heard or read over the last few years “The b2b buyer behaviour has changed”, “Buyers want to self-serve and...

Tom Pisello – Using ROI to Align Buyer Expectations with Seller Performance

It is a weird world where both a buyer and seller are frustrated with the same sales process.   45% of Buyers feel Sellers are unable...

Chloe Richardson – Maximising Event ROI: Strategic Measurement Insights

In today's data-driven events landscape, measuring and demonstrating return on investment has become crucial for event success and stakeholder buy-in. In an illuminating conversation with...

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