If you are looking for the “voice” of global manufacturing at the NEC this April, you won’t have to look far. In a major coup for The Growth Hub partner Engineering Media, the industry’s most energetic advocate, Tony Gunn (The WorldWide Machinist), is flying in as their guest for MACH 2026.
For those who have followed Tony’s journey from the shop floor to the global stage, his presence at Stand 18-411 represents more than just a celebrity appearance. Instead, it is a signal that the UK manufacturing story is now being told on a truly global scale.
From ‘Invisible Industry’ to Global Stage
Tony Gunn’s mantra has always been simple: “We machine the unseen that moves the world.” Having travelled to over 80 countries and explored thousands of shop floors, from NASA-grade facilities to three-person garage start-ups, Gunn has become the leading bridge between complex technology and human storytelling.
Notably, Tony’s arrival aligns perfectly with our recent State of Sales 2026 report, which highlighted that “Authentic Information Transfer” is now the top way buyers want to consume data. Tony doesn’t just “sell” machines; he puts the machinists on camera, allowing the people who actually run the parts to tell the real story of innovation.
What to Expect at Stand 18-411
As part of the Engineering Media team, Tony will be joining Laura Crawford and Mark Deadman on the show floor to:
- Film and Create: Telling the “real stories” behind the gleaming machine tools in the halls.
- Global Exposure: Giving UK brands serious visibility through his massive international network.
- Bridge the Gap: Connecting the high-level boardroom strategies we discuss at The Growth Hub with the “metal-cutting reality” of the shop floor.
As Laura Crawford put it: “We’ll be hitting the show floor together… Filming, creating, and telling real stories… And most importantly, having some fun while we do it!”
Context is King
In short, MACH 2026 isn’t just an exhibition of hardware; it’s an exhibition of Context. As our Growth Guru recently noted, the modern buyer is already 57% of the way through their journey before they talk to you. Having a global advocate like Tony Gunn on your stand helps provide the “Social Proof” and “Technical Authority” that moves the needle in 2026.
Therefore, if you want your brand to be part of the global manufacturing conversation, now is the time to act.
How to Get Involved
👉 Want a visit? If you want Tony, Mark, and the Engineering Media team to visit your stand to capture your story, get in touch now at [email protected].
👉 Visit the Hub: You can find the whole team, and potentially catch a glimpse of a “Gunn Show” recording in progress, at Stand 18-411, right in the heart of the action.
