In this Sales Toolkit from Simon Hazeldine, this is step 2 out of 3 in the account management process.
In this video, Simon continues the account analysis journey by helping you understand the people within your customer’s organisation. By mapping out key stakeholders and identifying their roles, influence, and decision-making power, you’ll be better equipped to build relationships and secure their support for your strategies.
This step is crucial for ensuring that you engage the right individuals at the right time, helping you drive successful outcomes in your account management efforts.
Key Takeaways from Simon:
- Learn how to create a stakeholder map and analyse the influence of key decision-makers.
- Discover how building relationships with stakeholders strengthens your position in account management.
- Understand the roles of decision-makers, influencers, and internal champions in shaping your account success.
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About Simon Hazeldine:
With 35 years of experience in sales and negotiation, Simon Hazeldine is a renowned keynote speaker, consultant, and bestselling author based in Leicester, England. A graduate of Loughborough University, Simon empowers businesses to achieve more sales, more often, with higher margins through his dynamic speeches, consulting services, and practical training programs.
Simon’s expertise in revenue transformation and sales performance has led him to work with numerous clients globally, delivering tailored strategies that leverage people, processes, and technology for sustainable growth. His practical approach ensures ongoing improvements in sales productivity and performance.
As an accomplished author, Simon has penned several influential books, including “Neuro-Sell: How Neuroscience Can Power Your Sales Success” and the “Bare Knuckle” series on selling, negotiating, and customer service. His “Brain Friendly Selling”® methodology is a testament to his innovative approach to sales.
Simon’s training programs in sales leadership, management, key account management, and negotiation are highly regarded for their effectiveness and practicality. Whether in person or remotely, his goal is to help businesses transform their sales strategies and achieve their performance goals.
