The most effective deals aren’t just well-structured—they’re simple, clear, and easy to navigate. When contracts and processes are streamlined, deals close faster, friction is reduced, and all parties benefit.
In this final episode of the Smooth & Simpler Deals Sales Toolkit Mini-Series, contract expert Sarah Fox highlights why simplicity is a competitive advantage. Complexity leads to confusion and delays, while the STAR framework—with Scope (clear terms), Trust (fairness), Aims (alignment), and Risks (proactive management)—keeps deals straightforward and effective.
Through real-world examples of plain language contracts and streamlined checklists, we’ll show how simplifying agreements speeds up approvals and improves customer confidence. By reviewing contracts for clarity, using quick-reference checklists, and prioritising simplicity in proposals, sales teams can create deals that are easier to close—and easier to keep.
Key Takeaways from Sarah Fox:
- Why complexity causes friction and confusion.
- STAR framework promotes simplicity: Scope (clear terms), Trust (fairness), Aims (alignment), Risks (proactive management).
- Examples of plain language and checklists speeding up deal approvals.
About Sarah Fox:
Sarah Fox is a recovering lawyer transforming the way people do business.
After decades dealing with huge projects in the construction and engineering sectors, she realised that complex, paper-based and one-sided contracts were costing time, money, deals and relationships. And after all that, they were usually just shoved in a drawer!
There was a better way. Sarah advocates for simpler, digital, trust-based contracts starting with just 500 words and inspires leaders and their teams across sectors to streamline deals and enhance customer relations with contracts that represent their values, embed trust, and keep everyone protected.
For more information about her services, visit 500words or connect with her on LinkedIn or Bluesky.
