In today’s high-pressure telecom sales environment, burnout and imposter syndrome are common challenges that can impact both individual well-being and organisational performance.
In this insightful conversation with Keely Portway, Rebecca Bromwich, Global Account Director at Vodafone Business and Creator of The Sales Roast newsletter, shares valuable perspectives on recognising and addressing these critical issues within sales organisations.
From practical strategies for managing complex technical knowledge requirements to creating psychologically safe environments, Rebecca offers actionable advice drawn from her 30 years of sales experience.
Key Areas of Discussion with Rebecca Bromwich, Global Account Director at Vodafone Business:
- Identifying the unique pressures of selling complex telecom solutions that contribute to burnout.
- Practical strategies for addressing imposter syndrome when navigating technical requirements.
- Early warning signs managers should look for to recognise burnout in their teams.
- How hybrid working has affected team mental health and boundaries.
- Balancing performance metrics with psychological safety.
- Tools and resources to support sales teams experiencing burnout.
- The impact of long-term client relationships on mental health compared to transactional roles.
- Future innovations in supporting sales team well-being, including the role of AI.
About Rebecca:
Rebecca Bromwich is a Global Account Director at Vodafone Business with 30 years of experience in sales. She is also the creator of “The Sales Roast” newsletter, which has the tagline “brewing fresh ideas and roasting the old.” The newsletter serves as her creative outlet and an antidote to outdated sales advice and the “chest-puffing sales bro type culture” that she believes is not fit for modern selling.
Throughout her career, Rebecca has developed expertise in managing complex, high-value client relationships in the telecom industry. Her approach emphasises the human side of sales, focusing on building psychological safety, fostering team connections, and recognizing the importance of emotional intelligence in sales success.
Rebecca advocates for a more balanced view of sales performance that goes beyond metrics to include well-being, creativity, and sustainable high performance. Her practical strategies for managing imposter syndrome and preventing burnout offer valuable insights for sales professionals at all levels.
