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Sunday, May 19, 2024

Morag Lucey – Growing Sales, Transforming lives

Profit and purpose, are the two mutually exclusive?

Many would say yes, however, there are an increasing number of organisations that go the extra mile to balance the needs of their employees and the planet alongside profit. 

You only have to look at the increasing number of B-Corporations to see that companies are moving beyond traditional CSR activities and changing the way they work to achieve lasting change. 

An example of a company integrating societal benefits into their day-to-day operations is Timpson’s. Many of you will be familiar with Timpson’s best-known for repairing shoes, cutting keys and engraving trophies. But did you know that Timpson’s is one of the largest employers of ex-offenders in the UK. Currently, 10% of their workforce have had criminal convictions. The Timpson Foundation even runs prison training academies to prepare offenders for life beyond their sentence. 

Which is why I am really excited about this week’s leadership interview. Morag Lucey is the CEO of a purpose-driven marketing, sales and SaaS technology company called Televerde. They help companies modernise and transform their sales operations.   

However, its uniqueness comes from the fact that 10% of its workers are currently serving prison sentences. As a pioneer of second-chance employment, Televerde has employed over 3000 prisoners in the United States, with over 94% advancing into professional careers in sales, marketing, and technology.  

Excitingly, they are expanding their business into Europe with a partnership with the UK Ministry of Justice. They already operate in prisons in Glasgow and will be launching their program in Cheshire by employing 20 people.

Key Areas of Discussions with Morag Lucey, CEO of Televerde:

  • How it is possible for a commercial organisation to succeed whilst serving a purpose beyond profit. 
  • How a structured approach to role segmentation and training can help make those with very little skill become successful.
  • How your current clients can support your efforts to serve a purpose beyond profit.
  • How a wider purpose helps Televerde’s own client acquisition efforts.
  • Technology tools that Televerde us to manage the sales process, security of client data and quality of customer-facing interactions.

About Morag:

Morag Lucey is the CEO of Televerde a 600-person global sales and marketing solutions company whose customers comprise the top global technology companies

In her career, she has been CMO for Avaya & BAE Systems and was voted one of the 50 most influential business leaders in technology in 2021

What makes Morag stand out is that she leads a successful organisation that provides sales and marketing solutions to some of the world’s largest companies, whilst the majority of her workforce are incarcerated in prisons across the US and the UK.

She is on a mission to help Televerde activate its goal of international expansion whilst also providing 10,000 life-changing opportunities to women serving sentences within the US and UK prison systems.

Morag Lucy – CEO of Televerde


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