The countdown is almost over. In a little over a week, MACH 2026 will officially take over the NEC. And, while the halls are packed with the latest in machine tool technology, the real engine of growth is found where strategy meets the shop floor.
The Manufacturing Revenue Growth Summit team is live at Stand 18-411, and we’ve curated some events specifically designed to help you move from “just another exhibitor” to a market leader. Here is everything you need to know to make the most of your visit.
Fuel for the Front Line: Start Your Morning with Us
Before you hit the miles of aisles, start your day with the right fuel: both physical and strategic.
What: Networking, food, fresh coffee, and high-level briefings.
When: Every morning from 08:30 AM.
Where: Stand 18-411 (Hall 18).
Why: It’s the perfect opportunity to sync with the team and fellow leaders before the show floor gets noisy.
The Main Event: Why April 20th is the Date to Watch
If you only have one day in your calendar for MACH, make it Monday, 20th April. This is because inventor and AI strategist Julie Holmes will take to the Seminar Theatre to deliver a 90-minute masterclass that every revenue leader in the country needs to hear.
Sponsored by SugarCRM under the Manufacturing Revenue Growth Summit banner, the session: “Quicksilver or Quicksand: Five AI Shifts Reshaping Manufacturing Sales Right Now,” is a direct challenge to the “business as usual” mindset.
The Focus: Understanding the “Reality Gap” in AI and how to ensure your digital strategy is an accelerator, not a drag on your resources.
The WorldWide Machinist: Live at Stand 18-411
In an exclusive partnership with Engineering Media, we are thrilled to host Tony Gunn (The WorldWide Machinist). Tony is flying in specifically to help UK manufacturers tell their “real stories” to a global audience.
Tony will be filming and interviewing throughout the week. Catch a glimpse of “The Gunn Show” in action and learn how authentic storytelling can cut through the “NEC Blur.” 👉
Plan Your Visit: How to Find Us
MACH is a massive event, so make sure Stand 18-411 is your “North Star.”
Location: Stand 18-411 is located “bang in the middle of the action” in Hall 18.
Getting There: The NEC is easily accessible via Birmingham International rail station or via the M42. We recommend using the “NEC Express” shuttle from the station to Hall 18 to save your legs!
General Info: For full show details and floor plans, visit the official MACH website.
Don’t Just Attend, Advance
In short, MACH 2026 is an important event for the UK’s manufacturing community. But with so much noise, it’s easy to lose focus. Our mission at Stand 18-411 is to provide you with the clarity and community you need to turn a trade show visit into a revenue-generating strategy.
Therefore, make Stand 18-411 your first stop every day. We’ll see you there!
Visit the Manufacturing Revenue Growth Summit Team: Meet us at Stand 18-411 at MACH 2026.
