15.1 C
London
Friday, August 29, 2025

Jack Newey – How to Drive Sales Excellence in the Events Industry

The events industry thrives on meticulous sales planning, team productivity, and the ability to adapt to ever-changing client needs.

In an engaging discussion with Keely Portway, Jack Newey, Chief Commercial Director at Mash Media, shares his strategies for tackling the unique challenges of the events sector.

From planning sales campaigns for large-scale exhibitions to managing quieter periods effectively, Jack’s advice is practical and insightful for professionals looking to excel in this dynamic space.

Key Areas of Discussions with Jack Newey, Chief Commercial Director at Mash Media:

  • Effective strategies for planning and executing event sales.
  • Balancing team morale and productivity during peak and quieter periods.
  • Harnessing technology, including AI and CRMs, to enhance sales processes.
  • Real-life examples of overcoming logistical and planning challenges.
  • Adapting sales strategies to deliver maximum client value.

About Jack:

Jack Newey is the Chief Commercial Director at Mash Media, a leading organisation in the events sector, where he oversees the company’s commercial operations. With over eight years at Mash Media, Jack has played a key role in driving growth and innovation across various portfolios, including the internationally renowned International Confex and Conference News.

Jack’s career journey started in finance after graduating with a Master’s in International Business Management and Marketing from Kingston University. However, he quickly discovered a passion for sales and has since built a reputation for his expertise in connecting event organisers with effective marketing solutions, innovative ideas, and opportunities to deliver exceptional results.

A forward-thinking leader, Jack champions the integration of cutting-edge tools like AI and CRM systems to optimise sales processes, while also emphasising the importance of fostering strong client relationships. His dedication to helping the events industry thrive has made him a trusted voice and an influential figure in the field.

Jack Newey – Commercial Director at Mash Media

RECOMMENDED FOR YOU

MHiS – Suicide Awareness & Prevention

Hosted by Stella Round, Performance Coach & Mentor Awareness around mental health has definitely improved, but steps still need to be taken to stem the...
00:06:46

Kyle Murtagh – Bill Gates vs. Steve Jobs

In this Sales Toolkit, Kyle shares his insights on the rivalry between two tech giants, Bill Gates and Steve Jobs. Kyle provides a detailed account...

UK’s Top Sales Voice: Sean McPheat Leads New Influencer Index

In a landmark celebration of authentic influence and measurable impact, the National Sales Conference (NSC) has announced the rankings of its inaugural Top 100...
- Advertisment -

FEATURED

Importance of a 5-Step Sales Strategy Framework

Adopting a sound Sales Strategy framework is vital to improving your conversion rates, which impacts your bottom line. Use this step-by-step guide to building...