ENABLEMENT WORKSHOP – 14 NOVEMBER 2024
As businesses strive to stay ahead in 2024, the conversation focused on innovative approaches to boosting sales productivity and cross-selling success.
Participants shared first-hand insights on the power of custom AI tools, which are enabling teams to streamline their workflows and make smarter, data-driven decisions. If you’re interested in how AI is shaping the future of sales enablement, this session is not to be missed.
In this workshop, strategies for using AI in coaching and sales processes were thoroughly examined. The session delved into how companies like The Economist Group implemented AI solutions, achieving significant ROI and empowering sales teams to tackle complex challenges.
You’ll also hear success stories from enablement professionals who have developed AI-powered tools to enhance coaching effectiveness, drive productivity, and improve sales performance.
Whether you’re a sales leader, enablement professional, or simply curious about the role of AI in modern sales strategies, this workshop offers essential takeaways.
Watch the replay and learn how you can start incorporating AI into your processes to achieve faster, smarter results in your organisation.
Key Areas of Discussions:
- AI-Driven Sales Enablement: Companies are leveraging AI tools like custom ChatGPT to improve cross-selling, streamline workflows, and drive significant ROI by automating sales processes and increasing productivity.
- Enhanced Coaching Through AI: AI is being used to create scalable, data-driven coaching tools that help sales teams focus on key areas for improvement, making coaching more effective and efficient without losing the human touch.
- Future of Sales Is Data-Driven: Organisations are shifting to a data-driven approach in both sales and enablement, using AI to improve decision-making, identify opportunities, and ensure processes are aligned across departments for better performance and results.
About Ellie Salicetti:
With over a decade of experience within the B2B SaaS hyper-growth realm, Ellie is a forward-thinking and results-driven leader.
Her passion lies in designing and facilitating training programs that effectively address emerging business challenges while implementing progressive learning strategies that empower employees and drive revenue.
As the head of the commercial enablement function at a hyper-growth AI construction tech company, she is passionate about helping FYLD enable leaders across society’s infrastructure to streamline operations, build sustainably, and be maintained by field workers who feel valued.
About Imogen McCourt:
Imogen McCourt is an expert in revenue enablement and sales transformation, known for leading global teams to achieve measurable and sustainable growth. As the Head of B2B Sales Transformation at The Economist, she spearheads initiatives to streamline sales processes and implement AI-driven solutions, ensuring alignment between sales operations and overarching business goals. With a focus on customer-centric selling, Imogen excels at driving large-scale transformations that improve productivity and foster commercial success.
In addition to her corporate achievements, Imogen co-founded the UK chapter of the Sales Enablement Society, where she promotes best practices in the sales enablement field. She is a passionate advocate for embracing new technologies and fostering collaboration, regularly speaking on topics related to sales efficiency and strategic transformation.
