How do you get more sales from your marketing efforts? This is a question I get asked all the time, so I want to share with you a simple system that will show you where to focus your time, energy and budget to increase sales and productivity.
In addition to showing you where your gaps and opportunities lie, this simple system is really easy to help you communicate your overall sales and marketing strategy to non-marketers – aka the board and any key stakeholders.
This is a very quick, whistle-stop tour of a simple systemised approach to your commercial activities that you can use yourself to really understand how everything fits together, so you know what’s working, what’s not and where your hidden sales opportunities are.
Key Take-Aways from Charlie Whyman:
- A simple high-level system that even non-marketers will understand and love.
- How to easily identify areas of opportunity and hidden pipeline.
- Know what to focus your time, energy and budget on for maximum effect.
Charlie Whyman is a commercial problem solver, trainer and coach. Charlie specialises in working with engineers in business to help them get more sales from their marketing efforts and increase profits. She does this by working with teams and individuals to give them the confidence and capability to increase performance and thrive.
Charlie is the creator of the OTTER Framework™ – a simple 5-step marketing planning tool and Clear the AIR™, a coaching tool that reduces overwhelm and helps you get unstuck and moving forwards.
An engineer by background, Charlie discovered she had a talent for sales and marketing when offering her home-grown Sardinian olive oil on a Yorkshire market stall, selling lasers down one of the world’s deepest mines and moving rapidly from marketing assistant to Global Head of Sales and Marketing for a major player in the Geospatial sector.
Charlie is also an avid adventurer, cyclist and F1 fan.