In this special bonus episode of Enablement Extracted, Ben Purton explores the unsung heroes of organisations—entry-level roles in sales, operations, and support. Joined by Ade Adeseye, Joe Richards, Freddie Haynes, and Iga Jasińska, this episode highlights the critical value these roles bring and the unique challenges they face.
If you’re navigating the early stages of your career or looking to maximise your impact in an entry-level position, this conversation is packed with actionable advice. Learn how to handle high-pressure scenarios, adapt to fast-paced environments, and leverage tools like AI to enhance productivity.
They also discuss the importance of staying curious, building relationships, and embracing adaptability to foster personal and professional growth.
Whether you’re new to the workforce or supporting others in their early career journeys, this episode is a must-listen for anyone seeking inspiration and practical insights to thrive in entry-level roles.
Key Areas of Discussions:
- The Value of Entry-Level Roles: Understand why sales, operations, and support roles are the backbone of any successful organisation.
- Building Key Skills for Success: Learn the importance of curiosity, adaptability, and communication in overcoming challenges and driving growth.
- Thriving Under Pressure: Hear strategies for handling high-pressure scenarios, tight deadlines, and managing rejection effectively.
About Ben Purton:
As a Senior Enablement Manager at Zoom, Ben supports the development and implementation of a customer-first, value-based enablement strategy for the company’s international go-to-market delivery in EMEA, Japan, and APAC regions. With over 5 years of experience in sales enablement, I have a proven track record of driving revenue growth, improving customer satisfaction, and enhancing team performance.
Ben is also a board member at the Revenue Enablement Society, where he contributes to the expansion of the international chapter and serve as the board secretary.
Additionally, he is a member of the Sales Enablement Society, where he helps run the London chapter. His educational background includes an Oxford Executive Leadership programme from Saïd Business School, University of Oxford, and a MA in Politics Philosophy and Economics (PPE) from Brunel University.
He is passionate about applying his skills in sales pipeline management, facilitation, and visual storytelling to create impactful solutions that drive business success.
About Ade Adeseye:
Ade Adeseye is a Salesforce Operations Analyst and Project Coordinator with extensive experience in managing IT projects across various methodologies, including Agile, Waterfall, and Hybrid models.
Over his career, Ade has proven himself capable of delivering projects of all sizes while aligning them with overarching business goals.
As a 5x Salesforce-certified professional and Trailhead Ranger, he is dedicated to leveraging his technical expertise to drive process improvements and streamline operations. Ade’s attention to detail and solution-driven mindset make him an invaluable asset to any team.
About Joe Richards:
Joe Richards is a result-focused Business Development Manager at iSTORM® Privacy – Security – Pentesting. With a deep understanding of cybersecurity and data protection, Joe works closely with clients to identify and mitigate risks through specialist consultancy and CREST-accredited penetration testing.
Over the past four years at iSTORM, he has played a key role in fostering strong client relationships and driving new business opportunities. Known for his client-first approach, Joe has been instrumental in ensuring exceptional customer experiences, earning accolades such as Employee of the Year.
About Freddie Haynes:
Freddie Haynes is an Economics student at the University of Surrey with a passion for analytics, technology, and problem-solving.
Currently working as an Enablement Analytics Associate at RingCentral, Freddie combines his academic foundation in quantitative analysis, programming, and decision-making models with hands-on experience in sales enablement.
Over the past year, he has been instrumental in optimising onboarding processes, delivering data-driven insights, and supporting new hire training for a global team.
About Iga Jasińska:
Iga Jasińska is an accomplished undergraduate student at the London School of Economics (LSE), pursuing a BSc in Language, Culture, and Society with a specialisation in Chinese.
She is passionate about exploring the intersection of global business, technology, and cultural dynamics. Iga’s strong academic foundation is complemented by her multilingual proficiency in English and Chinese, alongside her remarkable achievements in the fields of business development and equity research.
