In this must-watch episode of Enablement Extracted, Sheevaun Thatcher from Salesforce and Ben Purton from Zoom, dive deep into the future of sales enablement and the pivotal role AI plays in it.
With over 30 years of experience, Sheevaun shares invaluable insights on how AI can amplify our abilities, not replace them. While AI is transforming the way we gather insights and connect data, the human touch remains critical to building strong customer relationships. Sheevaun reminds us that in the world of sales, people still buy from people.
For those looking to stay ahead, Sheevaun introduces the concept of prompt engineering as a game-changer for the enablement profession.
She explains how mastering AI tools will not only make us more efficient but will allow us to support customers and teams with greater precision. This episode is packed with actionable advice on how to leverage AI effectively without losing the human element that makes enablement so powerful.
Key Areas of Discussions:
- AI as a Tool, Not a Replacement: AI is a valuable tool for improving efficiency by connecting dots and gathering insights quickly.
- Enablement’s Future Depends on Prompt Engineering: Both Sheevaun and Ben highlight the need for enablement professionals to become proficient in prompt engineering, using AI tools to gather insights and better support customers.
- Be Bold and Break the Status Quo: Sheevaun advises enablers to challenge traditional methods, embrace new technologies like AI, and be bold in driving innovation to elevate the enablement function.
About Ben Purton:
As a Senior Enablement Manager at Zoom, Ben supports the development and implementation of a customer-first, value-based enablement strategy for the company’s international go-to-market delivery in EMEA, Japan, and APAC regions. With over 5 years of experience in sales enablement, I have a proven track record of driving revenue growth, improving customer satisfaction, and enhancing team performance.
Ben is also a board member at the Revenue Enablement Society, where he contributes to the expansion of the international chapter and serve as the board secretary.
Additionally, he is a member of the Sales Enablement Society, where he helps run the London chapter. His educational background includes an Oxford Executive Leadership programme from Saïd Business School, University of Oxford, and a MA in Politics Philosophy and Economics (PPE) from Brunel University.
He is passionate about applying his skills in sales pipeline management, facilitation, and visual storytelling to create impactful solutions that drive business success.
About Sheevaun Thatcher:
With over 15 years of progressive expertise in strategic and sales enablement, Sheevaun offers a proven track record of success partnering with sales leaders to drive business growth and revenue performance by delivering innovative solutions.
By leveraging her extensive background in sales, consulting, and coaching, as well as multiple certifications in solution selling, power-based selling, and situational sales negotiations, she maintains a consistent focus on optimizing corporate revenue through enablement and enhanced new hire onboarding protocols.
Sheevaun also mentors and coaches emerging leaders and entrepreneurs within the SaaS industry, sharing her playbook and best practices for strategic execution and competitive differentiation. Sheevaun believes that people power performance, and that’s why she is very focused on values and culture.
