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ENABLEMENT HUB

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

NEXT EVENT

ESSENTIALS

Sharon Blyfield OBE – Amplifying Skills in Sales

In this Sales Toolkit video, Sharon Blyfield OBE shares her insights on how to amplify your skills in sales. As a successful businesswoman, Sharon...

Enablement Extracted – Insider Tips to Ace Your Job Search

In this special bonus episode of Enablement Extracted, Ben sits down with Ben Watkins, one of the top SaaS recruiters in Europe, to dive...

Sheevaun Thatcher – The Business of Enablement

In this Interview, Sheevaun discusses the importance of sales enablement and its impact on business success. She also explains that sales enablement is about...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

18Jun

Ambitious Adventurer Retreat

In Person Event: North Yorkshire, LA6 3AU

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LEADERSHIP INTERVIEWS

Anna Hiett – How to create, scale & evolve a sales training programme from scratch

There was a time when organisations might have hundreds of people in their sales team, but no organised internal sales training function. Fortunately, over the...

Guy Rubin – What is Rev Ops and do you need it?

Spencer George – Enabling a Go-To-Market Strategy

George Donovan – Build an SMB sales team with rookies

Louis Jonckheere – Enabling seller success with Technology

ARTICLES

What is sales enablement, and why is it important?

Working in sales is a tricky business. Every salesperson, in every industry and company size, needs to take into account the various stages of...

How to enhance Knowledge Management

Sales Enablement vs. Revenue Enablement

What is Sales Operations, and how does it differ from Sales Enablement?

How to turn Industry Standards into Sales Success

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Commercial
Enablement

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”