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ENABLEMENT HUB

Sales Enablement vs. Revenue Enablement

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

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ESSENTIALS

Charlie Whyman – Get more Sales from your Marketing efforts

How do you get more sales from your marketing efforts? This is a question I get asked all the time, so I want to...

Why Sales Enablement is Crucial to Modern Business Success

Sales enablement is a hot topic for senior sales managers and sales executives around the world, given it can be a key differentiator in gaining an...

Toby Carrington – Revenue Operations in Real Life

The goal of Revenue Operations is to support the unification of all the Go-To-Market teams around a single process aligned with the customer's buying...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

14Oct

Sobiya Jawaid – Humble Confidence

Online Event: Register via Link

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LEADERSHIP INTERVIEWS

Samantha Stephens – Doing More With Less

Whether you are a scrappy start-up trying to scale quickly or an established business trying to cut back spending & weather the macroeconomic headwinds,...

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

Richard Smith – Engage Your Customers in a Tough Environment

Anna Hiett – How to create, scale & evolve a sales training programme from...

Katie Miles, Lucy Mycroft & Jonathan Fianu – Prospecting & RevOps Discussion Panel

ARTICLES

How to use National Sales Standards to build your Learning and Development Strategy

National Occupational Standards (NOS) and the associated Apprenticeship Standards offer a comprehensive framework to guide the development of a corporate sales strategy. By aligning organisational...

Sales Enablement vs. Revenue Enablement

What is sales enablement, and why is it important?

How to turn Industry Standards into Sales Success

Using ChatGPT for Sales Enablement

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”