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ENABLEMENT HUB

Sales Enablement vs. Revenue Enablement

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

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ESSENTIALS

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa. The...

Guy Rubin – What is Rev Ops and do you need it?

You might get the feeling that every time you open an email, there is a new “must have” or “must do” strategy that will...

Richard Smith – Engage Your Customers in a Tough Environment

When I started in sales, the mantra was “There are only two types of Sellers in the world, the quick, and the dead.” Whilst speed...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

12Nov

Manufacturing Revenue Growth Summit

In Person Event: National Motorcycle Museum, Birmingham

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LEADERSHIP INTERVIEWS

Katie Miles, Lucy Mycroft & Jonathan Fianu – Prospecting & RevOps Discussion Panel

Sales Leaders post-Covid are being told to increase productivity and pipeline but with less budget, head count and marketing support. In this session, Katie...

Anna Hiett – How to create, scale & evolve a sales training programme from...

Hendrik Isebaert – Empower your go-to-market teams in continuous change

Toby Carrington – Revenue Operations in Real Life

Spencer George – Enabling a Go-To-Market Strategy

ARTICLES

Supercharge Account Management with Sales Enablement

Every job is busy – that’s just reality. But when it comes to account management, the demands can be particularly overwhelming. As a content...

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

Oracle launches AI agents to transform B2B sales experience – What you need to...

National Sales Conference Drives Business Growth and Innovation

5 Modern Learning Principles To Drive Higher Sales Performance

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”