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Thursday, November 21, 2024
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ENABLEMENT HUB

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ESSENTIALS

Why Sales Enablement is Crucial to Modern Business Success

Sales enablement is a hot topic for senior sales managers and sales executives around the world, given it can be a key differentiator in gaining an...

Enablement Extracted – Coachability is the new Scalability

Welcome to part 3 of the enablement extracted series, featuring Dannii Mathers, Global Revenue Enablement Manager at JobAdder. In this episode, Ben & Dannii are...

Using ChatGPT for Sales Enablement

Once upon a time, a sales team was using AI, specifically ChatGPT, to help them with their sales enablement. They were impressed with the...
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ENABLEMENT EXTRACTED

UPCOMING EVENTS

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LEADERSHIP INTERVIEWS

ARTICLES

10 essentials of a content marketing strategy

Content marketing is a buzzword that often comes up in B2B organizations, but what is content marketing, really?  We’re so glad you asked! Content marketing is...

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Director, International
Enablement

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of
Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Commercial
Enablement

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”
“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”