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ENABLEMENT HUB

Sales Enablement vs. Revenue Enablement

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

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ESSENTIALS

How to use National Sales Standards to build your Learning and Development Strategy

National Occupational Standards (NOS) and the associated Apprenticeship Standards offer a comprehensive framework to guide the development of a corporate sales strategy. By aligning organisational...

Rebecca Bell – Protecting and Growing your Client Base

Win, Retain and Grow is a well-known mantra in the sales world! Yet when organisations grow at speed, the desire to acquire new logo’s often...

The Growing Need for AI in Sales Enablement

While artificial intelligence was already on the rise, digital and virtual selling have only accelerated the need for AI in sales enablement. The number...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

12Nov

Manufacturing Revenue Growth Summit

In Person Event: National Motorcycle Museum, Birmingham

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LEADERSHIP INTERVIEWS

Richard Smith – Engage Your Customers in a Tough Environment

When I started in sales, the mantra was “There are only two types of Sellers in the world, the quick, and the dead.” Whilst speed...

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

Spencer George – Enabling a Go-To-Market Strategy

Sheevaun Thatcher – The Business of Enablement

George Donovan – Build an SMB sales team with rookies

ARTICLES

Ground-breaking Insights Into Sales Leadership Challenges For 2025

Comprehensive survey reveals key priorities, AI adoption, and strategic challenges for sales professionals The Growth Hub has released its inaugural State of Sales: Challenges in...

Call for Nominations: Recognising Sales Influencers

Sales Enablement Best Practices as Shared by 20 Industry Leaders

What is B2B Sales? Definition, Process & Techniques

How to enhance Knowledge Management

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”