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ENABLEMENT HUB

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

NEXT EVENT

ESSENTIALS

Toby Carrington – Revenue Operations in Real Life

The goal of Revenue Operations is to support the unification of all the Go-To-Market teams around a single process aligned with the customer's buying...

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

The days when marketing-generated leads and sales converted them are in the past. In today’s world, marketing is involved with every stage of the sales...

Louis Jonckheere – Enabling seller success with Technology

In today's market, more and more is expected of sellers. Just to function in their job they likely have to learn how to operate 5/6...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

30Apr

How to Create A Winning Nomination

Online Event: Register via Zoom

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LEADERSHIP INTERVIEWS

Hendrik Isebaert – Empower your go-to-market teams in continuous change

Today’s digital-first buyers are more informed than ever and are looking for a collaborative buying experience that puts them in the driver's seat. B2B...

Sheevaun Thatcher – The Business of Enablement

Anna Hiett – How to create, scale & evolve a sales training programme from...

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

Rebecca Bell – Protecting and Growing your Client Base

ARTICLES

Why Sales Enablement is Crucial to Modern Business Success

Sales enablement is a hot topic for senior sales managers and sales executives around the world, given it can be a key differentiator in gaining an...

Why Sales and Marketing Alignment is Key to Business Success

5 SMART sales goals and how to achieve them

Sales Enablement Best Practices as Shared by 20 Industry Leaders

5 Modern Learning Principles To Drive Higher Sales Performance

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Commercial
Enablement

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”