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ENABLEMENT HUB

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

NEXT EVENT

ESSENTIALS

Toby Carrington – Revenue Operations in Real Life

The goal of Revenue Operations is to support the unification of all the Go-To-Market teams around a single process aligned with the customer's buying...

What is Revenue Enablement All About?

Revenue Enablement is the new term being thrown around as the next big thing in sales. It’s a term that you may not be...

Ground-breaking Insights Into Sales Leadership Challenges For 2025

Comprehensive survey reveals key priorities, AI adoption, and strategic challenges for sales professionals The Growth Hub has released its inaugural State of Sales: Challenges in...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

23Sep

Vicky O’Farrell & Anthony Stears – Stop Knocking & Start Selling

Online Event: Register via Link

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LEADERSHIP INTERVIEWS

Hendrik Isebaert – Empower your go-to-market teams in continuous change

Today’s digital-first buyers are more informed than ever and are looking for a collaborative buying experience that puts them in the driver's seat. B2B...

Guy Rubin – What is Rev Ops and do you need it?

Richard Smith – Engage Your Customers in a Tough Environment

Anna Hiett – How to create, scale & evolve a sales training programme from...

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

ARTICLES

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

Salesforce and Google Cloud have expanded their strategic partnership. The latest collaboration aims to provide businesses with a greater degree of flexibility in how...

Here’s Why You Should Send Your Marketing People to a Sales Conference

5 SMART sales goals and how to achieve them

The Stats You Need to Know: The State of Sales Today

Sales Enablement Best Practices as Shared by 20 Industry Leaders

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Commercial
Enablement

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”