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ENABLEMENT HUB

From Lab to Life: UK Life Sciences Secures £80m Boost for Sovereign Medicine

MACH 2026: MTA Calls for UK Sovereign Manufacturing Capability Fund

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ESSENTIALS

Eradicating Drudgery: AI Insurance Sales Enablement Catalyst

Outmarket’s new Proposal Builder is a major leap for insurance sales enablement. Discover how industry-specific AI is eradicating administrative drudgery to focus on strategic growth.

The Stats You Need to Know: The State of Sales Today

In the last 18 months, the nature of selling has changed profoundly. There are new ways to sell, new buyer expectations, and new working...

MACH 2026: MTA Calls for UK Sovereign Manufacturing Capability Fund

New MTA survey reveals 74% of UK manufacturers want to boost sovereign capacity but face major funding barriers. Read the MACH 2026 opening day report.

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

16Jun

Breaking Digital Paralysis – Industry Masterclass Series

Online Event: Register via Zoom

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LEADERSHIP INTERVIEWS

Rebecca Bell – Protecting and Growing your Client Base

Win, Retain and Grow is a well-known mantra in the sales world! Yet when organisations grow at speed, the desire to acquire new logo’s often...

Louis Jonckheere – Enabling seller success with Technology

Guy Rubin – What is Rev Ops and do you need it?

Samantha Stephens – Doing More With Less

Patrick O’Driscoll – Double your sales team whilst working remotely

ARTICLES

The Shadow AI Crisis: Why SMB HR Teams are Accidental Compliance Risks

73% of HR teams use AI, but most lack governance. Discover why SMBs are facing a compliance time bomb and how to fix the "Shadow AI" problem.

Here’s Why You Should Send Your Marketing People to a Sales Conference

Revenue Intelligence: Improving Sales Forecast Accuracy in 2026

MACH 2026: MTA Calls for UK Sovereign Manufacturing Capability Fund

Dear Growth Guru, Help, I’m a Sales Director Who’s Lost Belief

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”