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ENABLEMENT HUB

Enablement Extracted – Success in Entry-Level Roles

Ground-breaking Insights Into Sales Leadership Challenges For 2025

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ESSENTIALS

How to enhance Knowledge Management

Knowledge management plays a vital role in enabling organizations to thrive and grow. Through partnerships with thousands of companies, we have recognized the significance...

10 essentials of a content marketing strategy

Content marketing is a buzzword that often comes up in B2B organizations, but what is content marketing, really? We’re so glad you asked! Content marketing is...

Spencer George – Enabling a Go-To-Market Strategy

A successful go-to-market (GTM) strategy involves a number of Teams synchronizing their energies and efforts. However, it is often the case that disconnects occur between...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

03Jul

National Sales Conference (Leadership Edition)

In Person Event: Hyatt Regency London Blackfriars

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LEADERSHIP INTERVIEWS

Toby Carrington – Revenue Operations in Real Life

The goal of Revenue Operations is to support the unification of all the Go-To-Market teams around a single process aligned with the customer's buying...

Richard Smith – Engage Your Customers in a Tough Environment

Hendrik Isebaert – Empower your go-to-market teams in continuous change

Louis Jonckheere – Enabling seller success with Technology

George Donovan – Build an SMB sales team with rookies

ARTICLES

The Stats You Need to Know: The State of Sales Today

In the last 18 months, the nature of selling has changed profoundly. There are new ways to sell, new buyer expectations, and new working...

What is Sales Operations, and how does it differ from Sales Enablement?

Why Sales Enablement is Crucial to Modern Business Success

10 essentials of a content marketing strategy

Using ChatGPT for Sales Enablement

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Director, International
Enablement

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of
Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Commercial
Enablement

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”