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ENABLEMENT HUB

Sales Enablement vs. Revenue Enablement

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

NEXT EVENT

ESSENTIALS

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa. The...

Enablement Extracted – Success in Entry-Level Roles

In this special bonus episode of Enablement Extracted, Ben Purton explores the unsung heroes of organisations—entry-level roles in sales, operations, and support. Joined by...

Charlie Whyman – Get more Sales from your Marketing efforts

How do you get more sales from your marketing efforts? This is a question I get asked all the time, so I want to...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

07Jul

National Sales Conference: Leadership Edition

In Person Event

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LEADERSHIP INTERVIEWS

Hendrik Isebaert – Empower your go-to-market teams in continuous change

Today’s digital-first buyers are more informed than ever and are looking for a collaborative buying experience that puts them in the driver's seat. B2B...

Patrick O’Driscoll – Double your sales team whilst working remotely

Spencer George – Enabling a Go-To-Market Strategy

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

Toby Carrington – Revenue Operations in Real Life

ARTICLES

What is Sales Operations, and how does it differ from Sales Enablement?

If you haven’t heard of Sales Operations, otherwise known as Sales Ops, before, you’re probably wondering what it is? Sales Operations is the set of...

Here’s Why You Should Send Your Marketing People to a Sales Conference

5 SMART sales goals and how to achieve them

Ground-breaking Insights Into Sales Leadership Challenges For 2025

The Stats You Need to Know: The State of Sales Today

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”