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ENABLEMENT HUB

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

NEXT EVENT

ESSENTIALS

Katie Miles, Lucy Mycroft & Jonathan Fianu – Prospecting & RevOps Discussion Panel

Sales Leaders post-Covid are being told to increase productivity and pipeline but with less budget, head count and marketing support. In this session, Katie...

Enablement Extracted – Navigating the Future of Sales Enablement

In this long-awaited episode of Enablement Extracted, host Ben Purton is back after a hiatus and joined by Rory Sadler, Co-founder and CEO of...

Supercharge Account Management with Sales Enablement

Every job is busy – that’s just reality. But when it comes to account management, the demands can be particularly overwhelming. As a content...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

04Sep

Mental Health In Sales: Drop In

Online Event: Register via Link

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LEADERSHIP INTERVIEWS

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa. The...

Samantha Stephens – Doing More With Less

Hendrik Isebaert – Empower your go-to-market teams in continuous change

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

Patrick O’Driscoll – Double your sales team whilst working remotely

ARTICLES

Ground-breaking Insights Into Sales Leadership Challenges For 2025

Comprehensive survey reveals key priorities, AI adoption, and strategic challenges for sales professionals The Growth Hub has released its inaugural State of Sales: Challenges in...

Sales Enablement vs. Revenue Enablement

Using ChatGPT for Sales Enablement

National Sales Conference Drives Business Growth and Innovation

The Growing Need for AI in Sales Enablement

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”