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ENABLEMENT HUB

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

NEXT EVENT

ESSENTIALS

Samantha Stephens – Doing More With Less

Whether you are a scrappy start-up trying to scale quickly or an established business trying to cut back spending & weather the macroeconomic headwinds,...

Call for Nominations: Recognising Sales Influencers

The Growth Hub and National Sales Conference Launch sales influencer recognition programme The Growth Hub and National Sales Conference have unveiled a new initiative to...

What is Sales Operations, and how does it differ from Sales Enablement?

If you haven’t heard of Sales Operations, otherwise known as Sales Ops, before, you’re probably wondering what it is? Sales Operations is the set of...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

23Sep

Vicky O’Farrell & Anthony Stears – Stop Knocking & Start Selling

Online Event: Register via Link

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LEADERSHIP INTERVIEWS

Toby Carrington – Revenue Operations in Real Life

The goal of Revenue Operations is to support the unification of all the Go-To-Market teams around a single process aligned with the customer's buying...

Patrick O’Driscoll – Double your sales team whilst working remotely

Hendrik Isebaert – Empower your go-to-market teams in continuous change

Anna Hiett – How to create, scale & evolve a sales training programme from...

Louis Jonckheere – Enabling seller success with Technology

ARTICLES

Using ChatGPT for Sales Enablement

Once upon a time, a sales team was using AI, specifically ChatGPT, to help them with their sales enablement. They were impressed with the...

Supercharge Account Management with Sales Enablement

10 essentials of a content marketing strategy

Sales Enablement vs. Revenue Enablement

Why Sales and Marketing Alignment is Key to Business Success

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director GTM
Enablement

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Senior Sales
Enablement Partner

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”