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ENABLEMENT HUB

AI Sales Tools: Winter 2025 release could drive revenue growth for small businesses

Salesforce, Google Cloud expand strategic partnership for flexible enterprise AI capabilities

NEXT EVENT

ESSENTIALS

Using ChatGPT for Sales Enablement

Once upon a time, a sales team was using AI, specifically ChatGPT, to help them with their sales enablement. They were impressed with the...

The Stats You Need to Know: The State of Sales Today

In the last 18 months, the nature of selling has changed profoundly. There are new ways to sell, new buyer expectations, and new working...

Ground-breaking Insights Into Sales Leadership Challenges For 2025

Comprehensive survey reveals key priorities, AI adoption, and strategic challenges for sales professionals The Growth Hub has released its inaugural State of Sales: Challenges in...

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ENABLEMENT EXTRACTED

Enablement Extracted – Success in Entry-Level Roles

Enablement Extracted – Insider Tips to Ace Your Job Search

00:34:48

Enablement Extracted – AI Amplification, Not Replacement

UPCOMING EVENTS

03Jul

National Sales Conference (Leadership Edition)

In Person Event: Hyatt Regency London Blackfriars

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LEADERSHIP INTERVIEWS

George Donovan – Build an SMB sales team with rookies

Over the years, I have seen companies take many approaches when broadening their go-to-market strategy from an SMB focus to Enterprise or vice versa. The...

Anna Hiett – How to create, scale & evolve a sales training programme from...

Toby Carrington – Revenue Operations in Real Life

Louis Jonckheere – Enabling seller success with Technology

Winnie Palmer – How Sellers Thrive With A Marketing Mindset

ARTICLES

Supercharge Account Management with Sales Enablement

Every job is busy – that’s just reality. But when it comes to account management, the demands can be particularly overwhelming. As a content...

How to use National Sales Standards to build your Learning and Development Strategy

What is Sales Operations, and how does it differ from Sales Enablement?

What is Revenue Enablement All About?

How to turn Industry Standards into Sales Success

ENABLEMENT WORSKSHOP

WHAT TO EXPECT

CONTRIBUTORS

Ben Purton
Senior Enablement Manager, EMEA, Japan, and APAC regions

Imogen McCourt
Head of B2B Sales Transformation & Enablement

Arup Chakravarti
Director of Sales Excellence

Rebecca Bell
Director & Team Lead,
GTM Enablement

Ellie Salicetti
Commercial
Enablement

Kunal Pandya
VP Global
Revenue Enablement

Spencer George
Alliance Manager – Sage, SAP and Xero Eco-Systems

Paul Butterfield
President,
Executive Board

“Sales Enablement is a process that provides sales teams with the tools, training, and resources needed to close deals effectively. The goal of sales enablement is to improve the performance of the sales team and increase revenue.”

“Revenue Enablement – a broader view of the customer journey, focusing on the entire process from initial contact to post-sale. The goal of revenue enablement is to improve business growth and development by aligning sales and marketing teams and optimising the entire customer journey.”