9.7 C
Monday, December 11, 2023

Business Development Values: The Key Traits for Success

Starting a career in Sales is often like a baptism of fire. Straight in, high expectations, targets to hit, and lots to learn. Some sink, while others thrive straight away and swim. The difference is normally around behaviours – some of which are good, some of which are bad. Talent alone can only take you so far.

Behaviours, values, and mindset are critical in excelling in Sales. But what are the key values and behaviours, and which bad behaviours could see you fail?

Being a success in Sales

What do the best performers do?

  • They are emotionally objective and focus on the things they can control
  • They are resilient, and are able to look at the bigger picture
  • They support and help team members
  • They take personal improvement seriously
  • They are adaptable to all situations
  • They accept their weaknesses and spend time working on improving them
  • They are not afraid to ask stupid questions
  • They compete with themselves rather than with the team
  • They are self-reflective and honest with colleagues
  • They ask for and act on feedback
  • They have integrity
  • They are accountable for their own mistakes, successes, training and continuous development
  • They use initiative and have a proactive approach
  • They view their job as a craft
  • They are happy to get their hands dirty when needed

Common traits that lead to failure

On the flip side, why might someone underperform or not enjoy it?

  • They may struggle with detail
  • They are resistant to change
  • They lack resilience
  • They have a 9-5 attitude
  • They lack initiative
  • They don’t understand and can’t keep up with the pace required for Sales
  • They regularly under-communicate
  • They see their job as a means to an end
  • They lack commercial understanding
  • They have a high ego
  • They have a short-term mindset
  • They have only ever experienced success and haven’t had to work to get what they want
  • They are easily offended
  • They are not that self-aware
  • They have limited patience

Aspiring to be better

Alongside those good behaviours and bad behaviours, there are some other areas that significantly impact Sales performance. For instance, do you encourage a positive culture? Are you action-oriented in your approach? Do you push yourself out of your comfort zone? Do you focus on the process rather than the result? People who answer yes to the above are usually really valued team members who are highly coachable and get repeatable, long-lasting results.

However, every salesperson should have aspirations to be better. And aspirational values are important to not only maintain performance, but continually deliver results. They go beyond talent alone. Here are some examples of aspirational values:

  • Reducing fear of failure and encouraging creativity
  • Emphasising wellbeing and positive mindset
  • Increasing seriousness to development and meetings

What does this mean in reality?

In reality, all of this translates to being part of a positive, successful team. Teams and individuals who regularly miss targets are often not the best places to work – they drag you down. Teams that have regular training, take wellbeing and Sales burnout seriously, foster internal relationships, implement Sales incentives and healthy competitions, and hire staff who have a lot of the good behaviours above, are generally much more likely to succeed.

So, ask yourself, how many of the positive traits do you think you have? And if you have any of the negative traits, it’s not too late to change. Remember, self-evaluation is an significant part of becoming a high-performing salesperson.


Andrew Pain – Imposter Syndrome

Imposter syndrome is a psychological pattern where an individual doubts their skills, accomplishments, and abilities, and feels like a fraud despite evidence of their...

Tim Riesterer – Switch From a ‘Sales’ to a ‘Revenue’ Culture

Discover the expertise of Candice Arnold, Marketing Operations & ESM CMO at IFS, as she shares insights on lead generation strategies.

5 Sales Fundamentals to Sell Anything to Anyone

The salesperson is the biggest differentiator in sales today. With similar products and services everywhere, it is the salesperson that is able to make...
- Advertisment -


Andrew Pain – Negative Feedback

Navigating the turbulent waters of negative feedback is a challenge that everyone faces at some point in their lives. Andrew dives deep into understanding...