21st December 2023 – Newsletter

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Data Privacy Day: Is ‘Bad Data’ Killing Your Sales AI?

65% of firms are failing at data quality. Why Data Governance is the only way to save your sales AI from unreliable insights and lost trust.

Kerry Cunningham – Close More Deals with Buyer’s Market Research

How many times have you heard or read over the last few years “The b2b buyer behaviour has changed”, “Buyers want to self-serve and...

What is Sales Operations, and how does it differ from Sales Enablement?

If you haven’t heard of Sales Operations, otherwise known as Sales Ops, before, you’re probably wondering what it is? Sales Operations is the set of...
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