21st December 2023 – Newsletter

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Dear Growth Guru… My Reps Are Scared of the ‘Robot’ in the Room

Are your veteran MedTech reps revolting against new AI tools? The Growth Guru explains the "Iron Man" approach to shifting from automation to augmentation.

Erica Farmer – Harnessing Immersive Technology for Effective Learning

In this sales toolkit by Erica Farmer, the importance of engaging learners throughout their educational journey is emphasized. The toolkit emphasizes the need for...

Spencer George – Enabling a Go-To-Market Strategy

A successful go-to-market (GTM) strategy involves a number of Teams synchronizing their energies and efforts.  However, it is often the case that disconnects occur between...
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