17.8 C
London
Wednesday, February 25, 2026

6 Magic Words every salesperson should know!

Even when things are going really well, there will still be times when your team needs an extra bit of motivation.

So, how can you keep your team motivated?

Sales incentives are designed to improve employee engagement and encourage results. Especially during these hard times, an added bit of motivation can be a nice boost for your business. But an incentive programme needs to really appeal to your sales team in order for it to work. Whether it’s cash or a gift, here are 9 sales incentives to give you an idea of how to motivate your team.

1. You

‘It’s all about you’ to quote the words of a famous boy band.

No one wants to hear all about your product, your company, your solution…. It’s a product for them, it will help them or their company, and it’s going to be the solution to their problem. 

Bring the client into the sales pitch and remember who it’s about!

2. Name

Following from the previous note, try to bring in the client’s name and company name at every possible opportunity. Repeat their name, keep them engaged your customer will start to feel like you have created something for them.

3. Value

Communicate the value of your product, not a long list of features and product details. They don’t care about the details, but they do care about the resulting value from using your product.

4. Imagine

A true magical word, that helps covey your message. Instead of telling them why, explain through a story and help them imagine, themselves in a situation using your service.

5. Because

Back yourself and use the word because in a sentence, you need this because….

6. Opportunity

Rather than focus on the issue and highlighting a negative, highlight the opportunity and shine a light on the positives.

RECOMMENDED FOR YOU

Call for Nominations: Recognising Sales Influencers

The Growth Hub and National Sales Conference Launch sales influencer recognition programme The Growth Hub and National Sales Conference have unveiled a new initiative to...

The £100m Milestone: How Bristol’s Avon Group Built a 45-Year Legacy of Disciplined Growth

Bristol’s Avon Group celebrates 45 years by targeting £100m in sales. Discover their strategy of financial prudence, 90% staff retention, and 6S operational excellence.

MHiS – Breaking Barriers and Building Community

Join host Stella Round in the latest edition of “Mental Health in Sales” as she brings together two remarkable individuals, Gina Burjah and Olly...
- Advertisment -

FEATURED

Andrew Pain – Negative Feedback

Navigating the turbulent waters of negative feedback is a challenge that everyone faces at some point in their lives. Andrew dives deep into understanding...