4th October 2023 – Newsletter

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How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...

Sarah Fox – The Power of Simplicity in Deals (5/5)

The most effective deals aren’t just well-structured—they’re simple, clear, and easy to navigate. When contracts and processes are streamlined, deals close faster, friction is...

A 10-Step Framework for Setting Effective Sales Targets

Most organisations already have some elements of this framework, but it is rare to find a sales target system that features the entire framework...
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