In this long-awaited episode of Enablement Extracted, host Ben Purton is back after a hiatus and joined by Rory Sadler, Co-founder and CEO of Trumpet.
Together, they dive deep into the transformative power of AI in the world of sales enablement. Rory shares how AI is helping revenue teams streamline communication and collaboration across sales, customer success, and partnerships by creating digital salerooms.
The conversation highlights the importance of AI in modern sales, from automating routine tasks to helping sellers stay productive and efficient. They discuss how AI tools like conversational intelligence are reshaping how sales teams operate, nurturing prospects, and delivering personalised buyer experiences. Rory also shares insights on how to balance the use of AI while maintaining a human touch to avoid generic, robotic interactions.
If you’re interested in how AI is shaping the future of sales enablement, this episode is packed with actionable insights and forward-thinking ideas.
Key Areas of Discussions:
- AI is Changing the Game in Sales: Discover how AI is revolutionising sales enablement by boosting productivity and efficiency, allowing teams to focus on what really matters: closing deals and building relationships.
- Striking the Balance: Learn why personalisation is key, and how to avoid the pitfalls of robotic AI-driven outreach.
- Get Ahead of the Curve: Explore the future of sales enablement as AI takes centre stage in shaping sales strategies, real-time coaching, and decision-making.
About Ben Purton:
Ben Purton is the Senior Director of International Enablement at RingCentral, Ben has led a best-in-class team that supports the growth and success of our global sales force.
With over 10 years of experience in sales enablement, training, and consulting, he has a proven track record of delivering impactful and measurable results for his clients and partners.
About Rory Sadler:
With a proven track record in transforming the B2B sales landscape, Rory Sadler is a visionary leader and innovator.
As the Co-Founder & CEO of trumpet, Rory has redefined how revenue teams operate, providing over 5,000 companies with interactive, auto-personalised microsites that centralise and simplify the buyer journey from pitch to renewal.
Rory’s passion lies in leveraging data and innovative sales technologies to drive faster deal closures and improve buyer engagement. Under his leadership, trumpet has raised significant funding, including a $6.35M seed round, to continue its mission of streamlining sales operations and delivering unparalleled buying experiences.
