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Friday, January 9, 2026

7th August 2024 – Newsletter

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Tim Riesterer – Switch From a ‘Sales’ to a ‘Revenue’ Culture

The last 18 months enforced change in how organisations design and execute their go-to-market strategies.  My belief is many of the changes inflicted over the...

Anna Hiett – How to create, scale & evolve a sales training programme from scratch

There was a time when organisations might have hundreds of people in their sales team, but no organised internal sales training function.  Fortunately, over the...

How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a...
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