6th December 2023 – Newsletter

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Enablement Extracted – Amplify not Replace

In the second episode of Enablement Extracted, James discusses the recent success of their platform, Replicate, which has seen a surge in usage...

Using ChatGPT for Sales Enablement

Once upon a time, a sales team was using AI, specifically ChatGPT, to help them with their sales enablement. They were impressed with the...

The Alignment Myth: Why It’s Time to Bin Sales and Marketing Silos

B2B expert Scott Addington breaks down the sales and marketing alignment myth, offering four clear rules to build a single, unified go-to-market team.
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