25th September 2024 – Newsletter

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Alan Morton – Converting Free to Paid by navigating to power

Are your team speaking to prospects with the power to buy? The “puppy dog close” is a technique where potential buyers get to try a...

Andy Edwards – Use Credibility for Customer Success

In this comprehensive toolkit, Andy Edwards sheds light on the central role of authority and credibility in sales strategies, with a special focus on...
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Volker Ballueder – You can’t lead from empty

Sales culture can make exhaustion feel like a badge of honour, as if crawling into January depleted somehow proves commitment. But the truth most...
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