21st August 2024 – Newsletter

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What Sales Leaders REALLY Need From Marketing

B2B marketing expert and creator of the bang average marketing newsletter, Scott Addington, reveals why the traditional lead-generation playbook is broken, and explains what sales leaders actually want from their marketing counterparts to drive real commercial growth.

Volker Ballueder – Year End Reality Check (1/5)

As the year draws to a close, many sales teams slip into a familiar routine of polishing reviews, smoothing rough edges, and presenting results...

Tim Riesterer – Switch From a ‘Sales’ to a ‘Revenue’ Culture

The last 18 months enforced change in how organisations design and execute their go-to-market strategies.  My belief is many of the changes inflicted over the...
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