21st August 2024 – Newsletter

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The Alignment Myth: Why It’s Time to Bin Sales and Marketing Silos

B2B expert Scott Addington breaks down the sales and marketing alignment myth, offering four clear rules to build a single, unified go-to-market team.

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Working in sales is a tricky business. Every salesperson, in every industry and company size, needs to take into account the various stages of...

Tim Riesterer – Switch From a ‘Sales’ to a ‘Revenue’ Culture

The last 18 months enforced change in how organisations design and execute their go-to-market strategies.  My belief is many of the changes inflicted over the...
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